作者： 张文丽，王 宇，董 峰，林富强
烟台葡萄酒文化旅游； 消费影响因素 |
Analysis of Factors Influencing Wine Culture Tourism Consumption in Yantai Based on Questionnaire Survey
ZHANG Wenli, WANG Yu, DONG Feng and LIN Fuqiang
Yantai Research Institute, China Agricultural University, Yantai, Shandong 264670, China
Yantai is a famous wine grape-producing place in China. Its wine-making history is quite long and it has a good foundation for the development of wine industry. The core purpose of our project was to explore the factors influencing wine culture tourism consumption in Yantai and further position accurately the development of different types of wine tourism culture. We mainly adopted questionnaire survey and interview in the project. Based on questionnaire survey, it was found that, people’s awareness of wine was not extensive, but most of them were quite interested in wine-related tourism resources; with the increase of their income, their demand for wine tourism became stronger; people’s awareness of grape wine got improved with the age. Besides, the consumption motivation and the consumption demands of wine-related tourism were analyzed in terms of age, income, and understanding levels of wine-related knowledge etc.
Yantai wine culture tourism; factors influencing consumption