首页 关于我们 杂志征订 网上投稿 文章搜索 资料下载 广告联系 English 版权声明
刊物期号: 201801

供给侧改革背景下旅游文化融入白酒产业的路径研究——以四川省为例(113)

作者: 张凤婷,徐 哲,黄秋洁

地址:四川外国语大学成都学院英语旅游系,四川 都江堰 邮编:611844
摘要 从产业融合的角度,依据四川既是白酒生产大省又是旅游文化强省的实际,提出了推动四川白酒产业供给侧结构性改革的有效切入点,即旅游文化融入白酒产业、使白酒产业与旅游文化产业融合发展产生新业态,实现资源优化配置和产业转型升级。分析了供给侧改革的内涵在白酒产业的延伸,论证了旅游文化融入白酒产业的可行性和时代意义,给出了“川酒+旅游+遗产文化”“川酒+旅游+民俗文化”“川酒+旅游+饮食文化”和“川酒+旅游+创意文化”等旅游文化融入四川白酒产业的路径建议。
关键词 供给侧改革; 白酒产业; 旅游文化; 产业融合
中图分类号: TS262.3;F426;F592.7 文献标识码: A 文章编号: 1001-9286(2018)01-0113-05

英文标题: Integration Route of Tourism Culture and Baijiu Industry under the Background of Supply-Side Reform: a Case Study on Sichuan

英文作者: ZHANG Fengting, XU Zhe and HUANG Qiujie

英文地址: English Department of Tourism, Chengdu Institute, Sichuan International Studies University, Dujiangyan, Sichuan 611844, China

英文摘要 From the perspective of industrial convergence and based on the fact that Sichuan is not only a province with massive Baijiu enterprises but also a province with many well-known tourist spots, the integration route of tourism culture and Baijiu industry in Sichuan to develop a new industry form and to achieve optimized resource allocation and upgraded industrial transition was introduced. It proved the feasibility and the historical significance of the integration of tourism culture and Baijiu industry practically and theoretically. Four integration routes were recommended as follows: “Sichuan Baijiu industry + tourism + legacy culture”, “Sichuan Baijiu industry + tourism + custom culture”, “Sichuan Baijiu industry + tourism + food culture”, and “Sichuan Baijiu industry + tourism + creative culture”.
英文关键词 supply-side reform; Baijiu industry; tourism culture; industrial convergence
      

http://weibo.com/gznjkj

微信号:gznjkj


酿酒科技版权声明:
①凡本站未注明来源的作品均为本站原创,版权属于酿酒科技杂志社,其他媒体转载须注明来源为“酿酒科技”。
②凡本站注明“来源:XXX”的作品,均转载自其它媒体,转载目的在于传递更多信息,并不代表本站赞同其观点和对其真实性负责。我们力所能及地注明初始来源和原作者,如果您觉得侵犯了您的权益,请通知我们,我们会立即改正。
版权事宜或内容合作请联系:njkj2014@163.com


版权所有 酿酒科技杂志社 2001-2018
电子邮件:NJKJ@263.net